Your passion for footwear should be rewarded. Every season, the members of our Loyalty Programme receive exclusive discount rewards – it’s our way of saying thank you!


Women's Best Sellers
Events in your calendar? We've got you covered with options for weddings, parties and beyond.


Men's Best Sellers
Events in your calendar? We've got you covered with options for weddings, parties and beyond.


Shoe Care
We’ve perfected our specialised range of care products to help combat the wear and tear of daily life and to protect your footwear.
Wanderlust | Spring Summer 22
Introducing our Spring Summer 22 collection, a tribute to our inner adventurer. Wanderlust is dedicated to the desire to wander the world, soaking in warmer weather, and delighting in the simple pleasures of exploration.
Featuring styles saturated in sunshine, with artisanal designs that exude excellence in craft with every step. Bold tones, punchy textures and stand-out silhouettes define this season’s collection.
It’s time to craft your Merchant memories.
Our Stores
We began putting shoes on feet in 1948. Since then we've been the go-to destination for quality footwear and friendly, knowledgeable service.
Our Favourite Edits
Merchant 1948
We are Merchant 1948. Carefully curated, quality footwear, bags and accessories for men & women. Since 1948, we've been putting shoes on feet as a family owned and operated business in New Zealand. Now with over 30 stores across New Zealand and Melbourne, Australia, we are the go-to destination for fashion-forward footwear. quality craftsmanship and friendly service.
Footwear designed for the way you live, our seasonal collections are an inspiring mix of form, function, and fashion, with heritage firmly at its heart. From women's leather boots, to men's dress shoes crafted in Portugal, or comfortable Deuce Sneakers; our footwear is tailored carefully by us, to work seamlessly for you.























